Ducati receives Brand Recognition Award from UK Government in Milan
In a ceremony hosted at the Palazzo Mezzanotte in Milan, home to the
Italian stock market, Ducati has received the Brand Recognition Award
from the UK Government during the UK-Italy Business awards, officially
marking the Italian motorcycle manufacturer’s outstanding business
performance.
Presented by Mr.Vic Annels, Consul General and
Director of UK Trade and Industry in Italy, the highly coveted Brand
Recognition Award comes in the same week that Ducati UK announced a
significant growth in business during 2011, recording sales levels
unseen since 2003 and achieving a best-ever market share in the UK’s
over 500cc market. While Ducati in Italy increased investment in
research and development, Ducati UK invested in purpose-built
headquarters at Silverstone circuit to become the fastest growing
motorcycle brand in the UK.
Representing the famous Italian
motorcycle brand, President and CEO of Ducati Motor Holding, Gabriele
Del Torchio said: “I am very proud to collect this prestigious award on
behalf of Ducati, an award that has clearly recognised the value of a
brand which is as loved and respected in the UK as it is all around the
world.”
When presenting the award, Mr.Vic Annels, Consul General
and Director of UK Trade and Industry in Italy, said: “We are delighted
to present Ducati with the Brand Recognition Award and equally
delighted that such an exciting and innovative brand has chosen to
invest further in its UK operation. Ducati has a rich history of success
on the track in the UK and we are now pleased to see that reflected in
their business also.”
UK Trade & Investment
UK Trade
& Investment is the Government Department that helps UK-based
companies succeed in the global economy. It helps overseas companies
bring high-quality investment to the UK’s dynamic economy acknowledged
as Europe’s best place from which to succeed in global business.
UK
Trade & Investment offers expertise and contacts through its
extensive network of specialists in the UK, and in British embassies and
other diplomatic offices around the world, providing companies with the
tools they require to be competitive on the world stage.
Ducati
Founded
in 1926, Ducati has been producing sport-inspired motorcycles since
1946. Their motorcycles are characterised by “Desmodromic” performance
engines, innovative design and avant-garde technology. Covering several
market segments, Ducati's range of motorcycles are divided into model
families which include: Diavel, Hypermotard, Monster, Multistrada,
Streetfighter and Superbike.
These authentic icons of “made in
Italy” are sold in over 80 countries around the world, with
concentration on the European, North-American and Asia Pacific markets.
Ducati competes in both the World Superbike Championship and, with an
official team, the World MotoGP Championship. In Superbike Ducati has
won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed
the historic milestone of 300 race victories. Ducati have participated
in MotoGP since 2003, and took both the Manufacturers' and Riders'
titles in 2007.
